The founder

I was born in Paris. I have a passion for History, know a number of things about wine, love to cook for my 4 children or my friends, and I am always excited to be on stage and play theatre, or sometimes the fool. Typically French…

My life changed when I was 9 and my family moved to Singapore. We spent 3 years there and I discovered how amazing it was to learn new languages, discover other cultures, team and collaborate with people of different origins and backgrounds.

After graduating in Marketing and Business Management at Essec in 1994, I worked almost 10 years for several mid-size multinational companies, in France and abroad, acquiring significant expertise in Market Research, Sales Organisation, Marketing, and International Business Development. But I needed more freedom and thrill…

So, I decided to become an entrepreneur. I founded ADH SOLUTIONS, with activities in consulting and translation. In 2008, I also created SPARECASH, the first European cross-border e-commerce portal dedicated to spare parts for construction vehicles. Unfortunately, a severe crisis struck the industry shortly after this, and the company was too young and fragile to survive this 4-year long storm.

I had learned so many things from this experience, that I wanted to share them with other entrepreneurs and companies. I also needed to recover, both financially and mentally. So, I returned to my consulting activities, with more focus on International Business Development, in partnership with Budeso and Alliance Experts. In 10 years, with colleagues from over 30 countries worldwide, we helped hundreds of companies, both SMEs and large multinational firms, boost their international sales, efficiently and profitably.

In 2021, after the COVID upheaval, many things were changing in the way of doing international business, and I felt that it was also time to change the way of helping companies. So, I founded VERINTER.